Hitting The Post

So, the Racing Post launched its new website this week and, to be frank, it's a pretty poor effort.
Yes, a carbon fibre style background and lots of arrows does make the site look aesthetically good but when you actually try and use the thing, blood boils.
First and foremost, the Racing Post and Racing UK are best mates. Officially. Like a couple of gay boys, they do everything hand-in-hand. And there it is, on the homepage of the site: 'Racing UK Live Stream'. Cool, a free racing channel one may naively think. Click, click and your asked to sign a subscription to watch it.
Missed another exciting installment of the seller at Wetherby? Don't worry watch it here on the Racing Post. Just give RUK some money first, thanks.
Why do they do it? The Post is expensive enough to buy as it is and then they want more money to watch races. Good old At The Races lets you watch racing from their tracks for free.
Anyway, back to the site. It's ironic that in racing the fastest horse wins the race and there you have the Racing Post website which is probably the slowest around. I just want to quickly look at the latest news but am given options of: related stories, top stories, latest stories, racing business. It's as though their trying too hard.
Herein laid the beauty of the old Racing Post site. Everything was simply arranged in black and white with no fancy graphics and if you wanted the day's results on one page, you could get the day's results on one page.
Innovators will say I'm just sceptical of change but it's going to take a whole lot of loving to like this new bird.
If it ain't broke, don't fix it. x